A World of Good: Intelligent Life

The Economist's quarterly magazine, Intelligent Life, features Guludo in an article titled, "A World of Good".

"Charity can begin away from home, too.

Rosanna de Lisle picks out hotels with a social conscience...

"Hotels are under increasing pressure to green up their act. Where once it seemed enough to cut down on towel-washing, these days discerning guests expect renewable energy, waste recycling, water conservation and local produce.

But eco-consciousness is only half the story: to be ethical, hotels need a social conscience too.

While many hotels employ local people and support charities, the five featured here actually exist to improve the lives of their neighbours. It's no coincidence that they are all in the developing world, since that is where the worst poverty - and hence the greatest scope for tourism to relieve it - is found.

"What does a hotel with a social conscience offer guests? The chance to meet local people, join in community projects and go home knowing that your holiday didn't just do YOU the world of good. The only guilt involved is the flight. But Justin Francis, who co-founded responsibletravel.com and the Responsible Travel Awards and recently denounced carbon offsetting as a "medieval pardon", gives this advice:

"If you're going to fly, make it count and go somewhere where you'll do more good than harm."

"In 2002 Neal and Amy Carter-James asked the people of a village on the northern coast of war-torn Mozambique if they'd like to create a hotel to relieve their poverty.

"Guludo Beach Lodge now affects 15,000 people for the better. Through its Nema Foundation, funded by a 5% levy on bills plus donations, Guludo provides clean water, education, health care and malaria nets and won the 2009 Responsible Tourism Award for Poverty Reduction.

"The nine beachside bandas are chill-out havens but most guests are moved to visit the village rather than flop." 

Intelligent Life.